The pickiest little product tester

He waits.He judges.He decides.

Meet Onyx: 18.6 pounds of personality, discipline, and extremely high standards. Treats, toys, and dog gear earn his approval—or they don't.

The biggest little dog in the world.18.6 pounds of muscle, attitude, and absolutely no idea he's small.
Onyx smiling in the grass with his orange ball
100%
real
reactions
Interactive experience

The Onyx
Test Lab.

Choose what Onyx should inspect. His five-part testing system measures the sniff, paw appeal, toughness, comfort, and whether it deserves your money.

Baby Onyx ready to judge a product

What should Onyx test?

Sniff Test
—
Paw Approval
—
Durability
—
Comfort
—
Worth the Money?
—
🐾
Official Onyx verdict

Onyx Approved

Strong choice. It survived the stare, the sniff, and the standards of the biggest little dog in the world.

Enter the
Frug Life

Every photo leads to Onyx's world. His official social links will switch on here as each account launches.

Onyx standing tough in the grass
Built DifferentThe biggest little dog in the world.

Onyx
Unfiltered

Swipe the Onyx Reel—or tap a thumbnail—to jump through every legendary pose.

Black-and-white side profile portrait of Onyx
Cover starPawfessional ModelProfile sharp. Standards higher.
Onyx guarding his orange ball on a bench
Ball Security
Onyx relaxing in a luxury car seat
First-Class Frug
Baby Onyx standing proudly indoors
Baby Boss
Onyx smiling over his orange ball
That Ball Face
Onyx peeking through clover
Clover King
Onyx posing on a park bench
Bench Boss
Onyx sitting seriously in a car seat
Very Serious
Onyx smiling in tall clover
Wild Side
Onyx carefully inspecting his yellow ball
Ball Inspector
Onyx testing a toy held in a hand
Grip-Test Certified
Onyx refusing to let go of his red ball
Never Let Go
Onyx stretched out for a nap by the fireplace
Off-Duty Legend
Onyx smiling on the floor
Floor Supervisor
Onyx posing proudly indoors
Small Dog, Big Resume
Onyx completely relaxed upside down in his red sweater
Maximum Chill
Onyx in a red sweater standing proudly with his blue ball
Game face onBall DayBig energy. One very important ball.
Onyx posing in his Louis Vuitton hoodie in an elegant living room
Designer fitLuxury Has StandardsOne-of-one style. All Onyx attitude.
01 / 18

Every mood
is a verdict

Serious judge. Weekend adventurer. Professional nap critic. Onyx brings the personality before the product even arrives.

Onyx standing proudly on a treeAdventure mode
Onyx judging quietly from a charcoal velvet cushionJudging quietly
Onyx posing proudly with his orange ball on a park benchParkside professional
Onyx sitting proudly high on a brick platformTop dog energy
Onyx tilting his head in Christmas pajamas in a softly lit holiday roomHoliday Heartbreaker

The Onyx
standard.

No fake reactions and no automatic approvals. Every product has to pass the same three-part test.

1The Wait Test
2The First-Reaction Test
3Onyx Approved—or Rejected

Onyx
Sings.

Meet the singing dog.